Radio Joint Audience Research (RAJAR) MIDAS survey for winter 2018 is available now to provide context and insight into how, when and where audio content is being consumed within our environment.

The following results are comprised from a sample of  2332 re-contacted respondents from the main RAJAR Survey during November 2018.

 

Audio Results:

• 52% of UK population have a radio app downloaded (up 2% from 50% winter 2017)
• 12% of adult UK population use a podcast in an average week.
• 67% of time spent listening to podcasts is done on a smartphone
• 21% of 25-34 year olds listen to Podcasts
• Over 80% of all age categories are reached by live radio
• 48% of podcast listeners are under 35 years of age (compared to 44% winter 2017)

 

Audio Devices:

• Smartphones are used for on demand audio 38%, compared to live radio only 18% and podcasts 17% (In winter 2017 Live Radio was 22% and podcasts were 14% – showing a decline in live radio and a rise in podcasts)
• Laptops and Desktops are used predominately for live radio (38%), on demand (30%) and only podcasts 6%

 

Audio Activities:

• 4% of Live Radio is listened to while driving or travelling
• 44% of Podcasts are listened to while driving or travelling (compared to 35% spring 2018)
• 90% of Podcasts are listened to alone (compared to 88% spring 2018)
• 67% of Podcast listeners listen to the whole episode

 

 

RAJAR/IpsosMori

https://www.rajar.co.uk/docs/news/MIDAS_Winter_2018_final.pdf

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