Here at AudioOne, we wanted to let you know about some of the creative opportunities we have to help take your digital audio campaigns to the next level.
The Second Screen feature allows you to seamlessly retarget listeners with a display creative either on the same device or within the same household. It allows you to combine audio ads with display ads to double the impact, recall, and reach.
The Second Screen Feature retargets listeners that hear an audio ad so that they also see a display banner when navigating on other web pages or apps.
Second Screen can deliver by same device or same household.
Same Device – this option targets the listeners on the same device they heard the audio on (Device ID Targeting).
Same Household – this option retargets devices belonging to the same household (IP Targeting). This is a great option for increasing reach.
Disney + are the first advertiser in Ireland to implement Second Screen into their audio campaign.