IAB Ireland have commissioned RED C Research to carry out research into digital audio consumption of the Irish population and track these behaviours over time. 

The survey was conducted online with a nationally representative sample of n=1,054 adults aged 16+ , using RED C’s online panel, RED C Live. The 6th wave of the survey was conducted between the 14th – 19th February 2025.

Research was conducted to establish usage of digital audio in Ireland focusing on:

  • Incidence & demographics of digital audio usage
  • Digital audio channels used
  • Time spent listening to digital audio
  • Devices used for listening to digital audio
  • Reasons to engage with digital audio
  • Attitudes towards digital audio
  • Activities carried out when listening to digital audio
  • Attention & trust to ads on digital Audio vs other media channels.