AudioOne’s take on the IAB & RedC – 2025 6th Wave Report
IAB Ireland have commissioned RED C Research to carry out research into digital audio consumption of the Irish population and track these behaviours over time.
The survey was conducted online with a nationally representative sample of n=1,054 adults aged 16+ , using RED C’s online panel, RED C Live. The 6th wave of the survey was conducted between the 14th – 19th February 2025.
Research was conducted to establish usage of digital audio in Ireland focusing on:
- Incidence & demographics of digital audio usage
- Digital audio channels used
- Time spent listening to digital audio
- Devices used for listening to digital audio
- Reasons to engage with digital audio
- Attitudes towards digital audio
- Activities carried out when listening to digital audio
- Attention & trust to ads on digital Audio vs other media channels.
