Radio Joint Audience Research (RAJAR MIDAS) survey for spring 2019 is available now to provide context and insight into how, when and where audio content is being consumed within our environment. The following results are comprised from a sample of 2341 re-contacted respondents from the main RAJAR Survey for Winter 2018. Studies conducted in spring […]
The world of Podcasting can open up a lot of doors – it might even get you a personalised message of support from Garth Brooks if you’re The 2 Johnnies. Sounds Smart Dublin kicked off on a beautiful morning in the capital on May 14th. The first joint event hosted by Acast and AudioOne graced […]
Acast and AudioOne are joining together to host a breakfast workshop to give you the complete lowdown on podcasting – who’s listening, to what, why, how and what this means for advertising. We’ll also explore the full range of creative opportunities. As the fastest growing segment of digital audio, interest in podcasting is surging. […]
The latest research on ‘Digital Audio Consumption and Behaviour’ has been released by the IAB and RedC. This survey was conducted online with a representative sample of 1000 Irish adults over 18 years of age. This yielded some very interesting results. Market Size: 2.3 million People aged 18+ in Ireland have listened to Digital Audio […]
As part of The Infinite Dial in January/February 2019 – 1500 randomly Americans over 12 years of age were interviewed by Edison Research about their digital media interaction. “This is a watershed moment for podcasting–a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium […]
Position available now. Background AudioOne is i-Believe’s digital audio advertising proposition. It launched formally in August 2018. AudioOne has in a short space of time become Ireland’s largest digital audio marketplace. It brings together in one place the full range of digital audio content which includes podcasts, on demand streaming and FM radio online. […]
Industry Experts say – “2019 is the year for Audio!” ‘2019’s programmatic spend on “traditional” formats like radio will make up 6% of the total and is expected to hit 13%’ according to Publicis Groupe Zenith’s estimates, as stated in Marketing Drive. If you still don’t believe that 2019 is the year for Audio; […]
Radio Joint Audience Research (RAJAR) MIDAS survey for winter 2018 is available now to provide context and insight into how, when and where audio content is being consumed within our environment. The following results are comprised from a sample of 2332 re-contacted respondents from the main RAJAR Survey during November 2018. Audio Results: 52% […]
Programmatic audio is finally reaching marketplace maturity and it is high time to pace accordingly. Just as the TV stations had done before them, Radio stations are embracing the digital revolution. This resulting disruption is being caused by greater number of consumers accessing radio via connected devices (smart phones) and more and more people […]
i-Believe’s recently launched digital audio marketplace AudioOne to sell AdWave exclusively in Ireland Dublin, Ireland — September 26 2018 – i-Believe announced today that it is partnering with AdsWizz, the leading technology provider of digital audio advertising solutions, to power its new audio marketplace for the Irish market, AudioOne. Under the terms of the deal, […]
