With Coronavirus shaking up almost every aspect of our lives, it would be no surprise that it has also infiltrated the digital audio landscape. With more and more people working from home and the likes, it was only a matter of time before changes could be seen in the case of listenership numbers. We wanted to find out if listening has increased and what type of streaming service is currently doing the best. Read on to find out more.
At AudioOne, our marketplace features three different types of digital audio:
While providing these services, we feel that we are definitely in a good position to see what is happening to listenership across the range of different digital audio content types. We looked at the period 1st to 12th Vs 13 – 24th March.
Overall, the numbers are good. Evidently, there’s more people, more listeners, and more time. The biggest growth is for music and podcasts, and understandably, digital radio is in decline. This is possibly due to more people being home listening to traditional FM stations, instead of online FM streaming as they would when commuting, working etc.
While the Coronavirus looks like it’s here to stay until at least the end of April, we hope we have instilled even a small bit of hope into you while reading this. Why not listen to a podcast or stream some online music? After all, it was once said that ” Sound will be the medicine of the future” – Edgar Cayce