Rajar Midas Spring 2019 – Audio Survey
Radio Joint Audience Research (RAJAR MIDAS) survey for spring 2019 is available now to provide context and insight into how, when and where audio content is being consumed within our environment.
The following results are comprised from a sample of 2341 re-contacted respondents from the main RAJAR Survey for Winter 2018.
Studies conducted in spring 2019 have yielded the following results featuring some comparisons with the previous quarter (Winter 2018) and Spring 2018:
Listenership
- 91% of adults have listened to Live Radio in the last week (90% last Quarter) (90% Spring 2018)
- 28% of adults have listened to On Demand in the last week (24% last Quarter)
- 14% of adults have listened to Podcasts in the last week (12% last Quarter)
- Listenership peaks for On Demand Music at 15-24 year olds at 32% followed closely by 35-54 at 30% (54% last Quarter)
- Listenership peaks for Live Radio for 35-54 at 88% (78% Spring 2018)
- 54% of all adults listen to audio via AM/FM Radio (compared to 57.6% last quarter) whereas 12% listen via Smartphone
- 22% of adults listen to live radio while driving/ travelling (compared to 57.2% last quarter)(56.9% in Spring 2018)
- 64% of all listening on a voice activated speaker is to Live Radio. (54% in Spring 2018)
- AM/FM radio reach is high at 54%, the share has decreased and split across DAB (Digital Audio Broadcasting) Radio at 38% and 42% respectively.
Podcasts
- 68% of podcasts are listened to on a smartphone (compared to 65% last year)(72% Spring 2018)
- 44% of podcasts are listened to at home and 19% at a place of work or study (Compared to 48% at home and 22% at work/study last quarter)
- 92% of people listen to podcasts alone (88% in Spring 2018)
- Live radio reaches max audience 8-8.15am (This has remained consistent since spring 2018)
- Podcasts reach highest audience 4.30-4.45 (Compared to last quarter and spring 2018 which was 8-8.15am)
https://www.rajar.co.uk/docs/news/MIDAS_Spring_2019.pdf
Click here to read Rajar Midas Winter 2018 results:
