The Radio Joint Audience Research (RAJAR MIDAS) survey for Spring 2020 is available now to provide context and insight into how, when and where audio content is being consumed within our world.

The following results are comprised from a sample of 2351 former RAJAR respondents and covers multiple areas and types of listenership. The report details listenership by demographic, device type as well as location.

Studies conducted in Spring 2020 have yielded the following results featuring some comparisons with the previous quarter (Winter 2019) and previous year Spring 2019:

Audience & Listenership

  • 72% of adults have listened to Live Radio in the last week vs 91% Spring 2019
  • 14% of adults have listened to On Demand in the last week (12% last Quarter)
  • 4% of adults have listened to Podcasts in the last week (4% last Quarter)
  • Almost a third (31%) of all On Demand Music users are aged between 15-24
  • Live radio reaches its max audience at 8-8.15am (This has remained consistent since Spring 2019)
  • On demand music listenership is split 54:46, Male Female. Live radio however is evenly split
  • The reach of On-Demand music has increased to 31% (compared to 22% in 2018)
  • The weekly listening hours have also increased. 22% increase for Digital Audio and 6% increase for podcasts compared to Spring 2019
  • Podcast reaches it max audience at  8:15-8.30am (the same as last quarter, but unlike Spring 2019 which was 4.30-4.45pm)
  • Live radio listening peaks amongst the 55+ year old age group with 87 % having listened in the last week ( compared to 86% in Winter  2019)
  • Listenership to podcasts peaks amongst the 25-34 year old age group with 9% having listened in the last week (8% in Winter 2019)

Device Type and Location

  • In ‘home’ dominates live radio listening hours with a share of 55%, in vehicle at 24%, at work or place of study at 19%
  • 64% of all listening on a voice activated speaker is on Live Radio (67% last quarter), while 32% is listening to on -demand music
  • 1% of live radio listening takes place on public transport or walking (same as Winter 2019)
  • 20% of podcast listening takes place on public transport or walking (19% in Winter 2019)
  • 12% of live radio listening is via smart speaker
  • 55% of on demand music listening is via smartphone (76% in Winter 2019)
  • 79% of podcast listening is via smartphone (73% in Winter 2019)
  • 12% of listening live radio involves use of headphones (same as Winter 2019)
  • 57% of podcast listening involves use of headphones (56% in Winter 2019)
  • 59% of On Demand music involves the use of headphones (51% in Winter 2019)

Click here to read Rajar Midas Spring 2020 results in full:
https://www.rajar.co.uk/docs/news/MIDAS_Spring_2020.pdf