The Radio Joint Audience Research (RAJAR MIDAS) survey for Winter 2019 is available now to provide context and insight into how, when and where audio content is being consumed within our world.

The following results are comprised from a sample of 2320 former RAJAR respondents and covers multiple areas and types of listenership. The report details listenership by demographic, device type as well as location.

 

Studies conducted in Winter 2019 have yielded the following results featuring some comparisons with the previous quarter (Autumn 2019) and previous year Winter 2018:

 

 

 

Audience & Listenership

  • 72% of adults have listened to Live Radio in the last week vs 75% Winter 2018
  • 12% of adults have listened to On Demand in the last week (11% last Quarter)
  • 4% of adults have listened to Podcasts in the last week (4% last Quarter)
  • Almost a third (31%) of all On Demand Music users are aged between 15-24
  • Live radio reaches its max audience at 8-8.15am (This has remained consistent since Winter  2018)
  • Podcast reaches it max audience at  8:15-8.30am (Compared to last quarter – 5.15-5.30pm and Winter 2018 which was 8-8.15am)
  • Live radio listening peaks amongst the 55+ year old age group with 86 % having listened in the last week ( compared to 89% in Winter  2018)
  • Listenership to on demand music peaks amongst the 15-24 year old age group with 37% having listened in the last week (29% in Winter 2018). This represents a growth of 28% in the last year.
  • Listenership to podcasts peaks amongst the 25-34 year old age group with 8% having listened in the last week (8% in Winter 2018)

 

 

 

Device Type and Location

  • In ‘home’ dominates live radio listening hours with a share of 56%, in vehicle at 24%, at work or place of study at 18%
  • 67% of all listening on a voice activated speaker is on Live Radio vs 75% in Autumn 2019. This is a decline of 11% in the last year
  • 1% of live radio listening takes place on public transport or walking (Winter 2019)
  • 19% of podcast listening takes place on public transport or walking (Winter 2019)
  • 11% of OMS listening takes place on public transport or walking (Winter 2019)
  • 13% of live radio listening is via smartphone (Winter 2019)
  • 76% of on demand music listening is via smartphone (Winter 2019)
  • 73% of podcast listening is via smartphone (Winter 2019)
  • 12% of listening live radio involves use of headphones (Winter 2019)
  • 51% of OMS involves use of headphones  (Winter 2019)
  • 56% of podcast listening involves use of headphones (Winter 2019)

 

 

Click here to read Rajar Midas Winter 2019 results in full:  https://www.rajar.co.uk/docs/news/MIDAS_Winter_2019_v2.pdf