AudioOne attended the Podcast Show in Islington London last week. We had a great two days. It was excellent also to spend some time with our friends at AdsWizz.
The market is developing strongly buoyed by significant investments in content and technology. Creators and consumers alike are the winners.
Consumption is surging and ad-spend is striving to keep pace.
Below we share some of our highlights from the various keynotes, panels and workshops.
They confirm a market in rude health!
35% of adults are listening to on demand music weekly compared to 20% for Podcasts
Podcast listening presents a pristine, attentive environment within which to place ads.
There has been a 58% increase in digital audio ad-spend to £164m in 2021 compared to 2020
In this report, the ad-spend on podcasts are forecast to reach £80m by 2026, a 43% increase in 4 years from the £56m reported in 2022
Hearing refers to the physiological act of hearing sounds whereas listening revolves around actively paying attention to the words and sounds so that you absorb their meaning
Active and Passive listening are also VERY different
The lengthy periods of tuned-in, undistracted time give podcasts an unrivalled ability to get attention, build trust and create feelgood.
We process sounds 5 times quicker than images meaning the subconscious brand effect of audio is even more immediate.
Podcasts have a competitive advantage in terms of 2 scarce resources – trust and attention
Podcast advertising commands the highest level of attention of any media channel
Overall advertising effectiveness is maximised when podcasts are added to a media mix
The trust that host-reads build is a great way to sell products and services. There are significant brand lift metrics to be gained from host read ads as follows;
AudioOne is please to announce the addition of a number of high quality podcast content networks to its Podcast marketplace.
This sees new networks like Sony Music’s Podcast Division, Adelicious, Voiceworks and Barstool come on board.
These content partners will sit beside existing partners such as Audioboom, PodcastOne, PodWave, Spreaker, Kast Media and many others.
For vertical show lists or any other podcast information, get in touch with us today at email@example.com
The Team at AudioOne