A recent eMarketer study found that the leading activity in-app is digital audio listening.1
In the US, 57% of adults
have listened to online audio
in the last week.2
40% of UK households are predicted to own
a voice activated device
Direct to Ear
85% of digital audio consumed with
headphones on, the experience is
immersive and personal.4
Premium content, on-demand consumption and a pristine listener environment give digital audio advertising some distinct advantages.
In an era of fake news, ad fraud and ad-blocking, digital audio offers access to premium, trusted, brand safe content.
The listener experience is special. Listeners seek out content and the content is delivered on-demand. This creates a powerful advertising environment.
As mobile is the predominant device used for digital audio listening, it is the only medium that remains with the user throughout the day
Digital audio campaigns when run in conjunction with complementary media like OOH, digital display, search and broadcast radio drive significant incremental effectiveness.
Source: 1-eMarketer, Mobile Time Spent, 2018; 2-Edison Research, Infinite Dial, 2018; 3-UK Radiocentre, Getting Vocal, 2017; 4-Acast Listener Survey, September 2016 – April 2018, > 5000