Why Digital Audio ?

Digital audio listening is the number 1 activity on mobile phones.

A recent eMarketer study found that the leading activity in-app is digital audio listening.1

Market Drivers

Majority Adoption

In the US, 57% of adults
have listened to online audio
in the last week.2

Mainstream Technology

40% of UK households are predicted to own
a voice activated device
in 2018.3

Direct to Ear

85% of digital audio consumed with
headphones on, the experience is
immersive and personal.4

A Special Medium

Premium content, on-demand consumption and a pristine listener environment give digital audio advertising some distinct advantages.

In an era of fake news, ad fraud and ad-blocking, digital audio offers access to premium, trusted, brand safe content.

The listener experience is special. Listeners seek out content and the content is delivered on-demand. This creates a powerful advertising environment.

As mobile is the predominant device used for digital audio listening, it is the only medium that remains with the user throughout the day

Digital audio campaigns when run in conjunction with complementary media like OOH, digital display, search and broadcast radio drive significant incremental effectiveness.

Source: 1-eMarketer, Mobile Time Spent, 2018; 2-Edison Research, Infinite Dial, 2018; 3-UK Radiocentre, Getting Vocal, 2017; 4-Acast Listener Survey, September 2016 – April 2018, > 5000 

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